human popsicle, made in china

bored by winter? want a new way to celebrate the season of cold? try setting the guiness book of world records for longest time emerged in ice cubes (currently 2 hours). i guess if you’re going to freeze yourself to near death why not choose to do so in an awesome snow-covered mountain range? these guys did. in a box. in ice. in a pair of shorts.
on the upside, after doing that i can’t imagine ever being cold ever again.